Some people can sleep on pavement, but even with the most expensive mattresses money can buy, there are some people who simply cannot sleep. Many people don’t give much thought to how much having the right pillow can make a difference, and they just buy whatever pillows feel as though they might be comfortable. With My Pillow, they guarantee that it’s the most comfortable pillow you will ever own. While you are sleeping, you aren’t necessarily in control of how your body ends up positioning itself, so the My Pillow adjusts to any sleeping position. Most typical pillows will end up sinking, and going flat, which causes your neck to tilt in odd directions. More often than not, this is the cause for waking up with neck pain. My Pillow has a patented fill that interlocks, and keeps your neck straight to avoid and prevent the neck pain so many folks suffer from. People don’t often associate back pain with the neck, but it’s true. If your neck and back are both hurting, it could be related to the position that your neck is in when you are sleeping. Many pillows will retain water if you wash them in a washing machine, which can be bad for your health. The My Pillow is both machine washable and dryable, so you can always be certain to have a fresh, clean pillow to sleep on. So many people prefer to have a cool pillow to sleep on, and most pillows will heat up causing you discomfort, and will often wake you when you begin to sweat. This also causes most pillows to become moist, and often people will flip the pillow to other side. But the other side of the pillow only stays cool for a short time, causing discomfort yet again. The My Pillow has a built in cooling effect, keeping the pillow cool all night long for maximum comfort.