It would probably not benefit you to pay the $2,000, but it could help you by allowing you to hang a banner, talk about your business, and pass out flyers. It could benefit you the most by paying the $1,000, being able to talk about your business, and mingle with people that have money to spend. It would benefit you no matter what to pay the $500 and come mingle with people that are looking to spend money anyway. Which would be best to you?
SALES AND BUSINESS DEVELOPMENT
We use qualifying questions such in order to make the prospect a relevant candidate for whatever products or services that we are attempting to sell them, and to become more aware of the prospects tendencies, tone and voice inflections, and body language which in turn helps to make your own necessary Adjustments.
There is an old joke where a young man takes a job selling mouthwash door to door, and is given a suitcase full of 100 bottles priced at five dollars per bottle on his first day. He is one of three new salespeople hired that day, and all of them are nervous to do well. At the end of the day, the manager has the salesmen lined up, and asks them all to let him know how many bottles they sold today. The first salesman admits to only selling five bottles, and the manager simply lets him know it will take a little time before he gets good at it. The second salesman admits to doing slightly better at fifteen bottles, and the manager is pleased. The manager asks the young man how he many he sold, and he opens his suitcase which is now empty and tells the manager he has sold all of them. Surprised, the manager asked him how he could have possibly sold all of the mouthwash in one day. The young man said he simply set up a table by the side of the road and set out doughnuts filled with coal, and next to that he set out the bottles of mouthwash. Customers would then come buy the doughnuts, which were priced at twenty five cents, and when the customers complained that it tastes like coal, he would simply ask them if they would like to purchase a bottle of mouthwash. It goes without saying that all of the customers purchased a bottle of mouthwash with their doughnut.
There are many things to consider when beginning a campaign to hire sales employees, whether for inside or outside sales. In my professional experience, the five factors discussed in this essay are the most important at the core of the hiring process. Some of these aspects could be broken down even further into several additional categories; however I feel it is important not to convolute the process too much in order that the cream will rise to the top if the right candidate is selected.