Your market changes constantly. New families in the area mean new customers to reach. Also, people earn more money, which means changes in lifestyles and buying power or habits. The shopper, who wouldn’t consider your business a few years ago, may now be a prime customer. Remember, 20% of families will move this year, 5 million people will be married, and 4 million babies will be born. These are all life changes that dictate buying power and buying habits.