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COMMERCIAL VOICEOVERS


Examples of voiceover work include:

  • Animated
  • Narration
  • Off-Stage / Off-Screen
  • Non-visible characters
  • Feature Films
  • Dubbed / Overdubbed Foreign Language Films
  • Anime
  • Television Shows
  • Video Games
  • Cartoons
  • Documentaries
  • Commercials
  • Audiobooks
  • Radio Dramas
  • Comedies
  • Amusement Rides
  • Theatre Productions
  • Puppet Shows
  • Audio Games
  • Pre-recorded automated announcements
  • Songs and Music snippets
  • Singing and jingles

Commercial
One of the most common uses for voice acting is within commercial advertising. The voice actor is hired to voice a message associated with the advertisement. This has different sub-genres such as television, radio, film, and online advertising. The sub-genres are all different styles in their own right.

For example, television commercials tend to be voiced with a narrow, flat inflection pattern whereas radio commercials, especially local ones, tend to be voiced with a very wide inflection pattern in an almost over-the-top style. Marketers and advertisers use voice-overs in radio, TV, online adverts, and more.

Voiceovers used in commercial adverts is also the only area of voice acting where “de-breathing” is used. This means artificially removing breaths from the recorded voice, and is done to stop the audience being distracted in any way from the commercial message that is being put across.